Trendplanner loves a good bit of brand collaboration. It can be a great opportunity for brands to share each others positive associations, and obtain members of each others audience they didn’t previously have access to. Brands that might seem worlds apart can successfully collaborate, you just need to share that one key trait. Electronic brands can and have collaborated with fashion brands, you just need to look to footwear to see the possibilities of brand collaboration.
Here’s a couple of nice examples from recent weeks, seen any other good ones?
Mr Bump and Bruise Soothers cold pack (you can get plasters/band aids as well)
via boingboing
Selfridges and Coca-Cola
via Hypebeast
