more about “Honda Insight – Don’t simply post TV …“, posted with vodpod
These days it goes without saying that your TV ad should live online. But why simply post the ad online, ignoring the possibilities of the digital channel?
There has been some great examples recently of branded video content that engage the audience and allow audience interaction, but none of these were necessarily directly building on the TV ad campaign. Honda have produced a great example of using digital to help bring the TV ad to life and give the audience a little bit extra.
The video above is the original ad that is currently running on TV, click on the link below to see how the viewing experience is expanded (literally) for the online viewer.
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