Firstly, I do agree that just because a brand puts a video on Youtube they have not created a viral, you can’t call it a viral (if grammatically you ever should?) until it actually goes viral. But rest assured I’ve scrupulously checked every video in the list to ensure it’s gone viral!
There’s been some pretty good stuff out there this month, and I’ve been posting a lot of them onto twitter, but everyone loves lists, rundowns, and top 5s, so here’s 5 of the best.
Extreme Sheep LED Art
Perhaps the best use of sheep, ever? You might disagree, but over 4 million thought it worth a watch on youtube.
Yes it’s a great video, but it hardly makes me want to go out and buy a Samsung LED TV, perhaps it’s a better advert for Welsh farmers than Samsung.
Youtube Street Fighter
Very similar technique as used in the Samsung Instinct Campaign, using links to various possibilities to make the user feel in control. Feels a very appropriate technique to promote a computer game, and it should appeal to the target audience.
Mini Clubman: Have you seen that?
Start watching it without the sound and you won’t be that impressed, it will seem like just another of those seemingly real life clips where something unbelievable is occurring. The problem is we’ve seen so many of them, as soon as it gets a little unbelievable we instantly know it’s not real and just some video created with special effects and a big budget. But watch it with the sound on and you’ll see a clever ad that perfectly captures the previous sentiment.
Energy Wasting Day 2009- Official Music Video
Created by Together (the non-profit climate change awareness organization), is a clever video which does at good job at making people who aren’t doing there bit for the environment look the idiot in the video. The idiot called Dan Powers, name checks Jeremy Clarkson who also became a bit of a viral sensation this month in the UK after he got locked in a toilet.
IE8 Net History
Potentially the funniest viral comes from the most unlikely of companies. Microsoft have managed to turn the potentially boring subject of changes made to their Internet explorer web browser that you would normally see in uninspiring bullet point list, into a very entertaining little video. As good as it might be, in terms of ‘going viral’ this video isn’t hitting the multi million views as with the others in this list. Maybe it just needs time or maybe people just prefer to see bright lights strapped to sheep.
2 Comments
March 30, 2009 at 3:50 am
thanks for makin’ the list. i watched em all. i loved the LED sheeps. the car simulation is a bit confusing. i warmed up to the internet explorer one. what’s this about secret mode anyways?
April 27, 2009 at 3:41 pm
[...] has been some great examples recently of branded video content that engage the audience and allow audience interaction, but none of these [...]