A unique Billboard has sprung up in Toronto promoting Cadbury’s Creme Egg. The Billboard reacts to the weather with snow fall causing an enormous creme egg to edge closer to an equally enormous fan, resulting in a serious ‘goo’ explosion.
As to exactly how this goo explosion will occur you’ll have to wait and see, and thanks to the magic of the Internet you don’t even have to go to Toronto to find out. The Canadian Creme Egg site has a live webcam if you want to follow the egg’s rise to destruction.
It’s a good idea, much like the touch screen bus shelter ads, where people got to splat cream eggs as they waited for the bus.
But maybe they could have combined these two ideas to have created an even more interactive experience. Why not have the game at various bus stops near the billboard, with top scores contributing to the egg’s rise to the fan, and perhaps even an online version of the game for those who can’t make the trip to Toronto.
Source: Trendhunter
