During this year’s Carling Cup Final (English Football) Carling are giving football fans the chance to use their electronic advertising boards to display messages of support for their team.
Fans need to send in their banner suggestions via the carling website, and as long as it’s not offensive it might be displayed during the game.
Not a bad idea to drive fans to the site and get them involved with the event and the brand. However, surely it would be a much better idea to allow fans to text or email relevant messages of support during the game. You could still drive fans to the site by requiring them to register before the game. As well as being more engaging and impressive it should avoid the inevitable message of optimistic support for the team that is losing 4-0 in the last minute of the game!
image: eurosport
