Comments on: Do we create Digital content because we can’t afford a Ferrari? http://trendplanner.com/2009/02/18/do-we-create-digital-content-because-we-cant-afford-a-ferrari/ A Planner Observes. Advertising, Marketing, Digital, Trends, Psychology, Fashion, Technology, Things… Thu, 08 Jul 2010 21:06:00 +0000 hourly 1 http://wordpress.com/ By: Pyramid Consulting R&D Labs http://trendplanner.com/2009/02/18/do-we-create-digital-content-because-we-cant-afford-a-ferrari/#comment-382 Pyramid Consulting R&D Labs Wed, 25 Nov 2009 08:26:46 +0000 http://trendplanner.com/?p=416#comment-382 [...] of success. Foursquare points cannot actually be converted into any real currency, but the same human desire for respect and status that largely drives our desire for money (and with what it can buy) drives our desire to gain [...] [...] of success. Foursquare points cannot actually be converted into any real currency, but the same human desire for respect and status that largely drives our desire for money (and with what it can buy) drives our desire to gain [...]

]]> By: Dominic http://trendplanner.com/2009/02/18/do-we-create-digital-content-because-we-cant-afford-a-ferrari/#comment-111 Dominic Tue, 24 Feb 2009 12:09:48 +0000 http://trendplanner.com/?p=416#comment-111 I really like this idea that the relationship between the advertiser and the consumer has shifted to the point that an effective message is required to be additive, rather than interruptive. The real problems arise when we start to think about how to provide this "exclusive digital content". What will enhance the consumer's online experience and how will it link with the brand? With content available on mobile phones and netbooks becoming richer and richer, we are paving the way for synonymous online and mobile strategies. What I want to know is, how will we take advantage of expanding technology to sell a brand? I really like this idea that the relationship between the advertiser and the consumer has shifted to the point that an effective message is required to be additive, rather than interruptive.

The real problems arise when we start to think about how to provide this “exclusive digital content”. What will enhance the consumer’s online experience and how will it link with the brand?

With content available on mobile phones and netbooks becoming richer and richer, we are paving the way for synonymous online and mobile strategies.

What I want to know is, how will we take advantage of expanding technology to sell a brand?

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