http://trendplanner.com/2009/02/13/two-very-good-reasons-why-brands-need-to-start-using-twitter/ A Planner Observes. Advertising, Marketing, Digital, Trends, Psychology, Fashion, Technology, Things… Mon, 26 Jul 2010 09:34:44 +0000 hourly 1 http://wordpress.com/ http://trendplanner.com/2009/02/13/two-very-good-reasons-why-brands-need-to-start-using-twitter/#comment-494 Twitter: An established customer service channel « Trendplanner Wed, 12 May 2010 16:33:31 +0000 http://trendplanner.com/?p=411#comment-494 [...] as an opportunity and not a threat. One of the first brands in the UK to truly embrace Twitter was the RAC, who saw people were talking about their brand and set out to engage with these people. There were [...] [...] as an opportunity and not a threat. One of the first brands in the UK to truly embrace Twitter was the RAC, who saw people were talking about their brand and set out to engage with these people. There were [...]

]]> http://trendplanner.com/2009/02/13/two-very-good-reasons-why-brands-need-to-start-using-twitter/#comment-102 Have You Caught the Viral? « M-Eye Fri, 13 Feb 2009 16:37:35 +0000 http://trendplanner.com/?p=411#comment-102 [...] This is where brands need to be able to act. The most successful brands on sites such as Twitter are those that are actively engaging with their customers. Rather than just broadcasting promotions within their tweets, these brands are actively picking out followers complaints and suggestions, encouraging further feedback and ultimately learning more from their customers. This can be seen in vivid detail here. [...] [...] This is where brands need to be able to act. The most successful brands on sites such as Twitter are those that are actively engaging with their customers. Rather than just broadcasting promotions within their tweets, these brands are actively picking out followers complaints and suggestions, encouraging further feedback and ultimately learning more from their customers. This can be seen in vivid detail here. [...]

]]>