February 13, 2009...11:04 am

Two very good reasons why Brands need to start using twitter

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1. It lets brands join the conversation about their brand

2. If you don’t someone else will!

Source: Thisisanad

2 Comments

  • [...] This is where brands need to be able to act. The most successful brands on sites such as Twitter are those that are actively engaging with their customers. Rather than just broadcasting promotions within their tweets, these brands are actively picking out followers complaints and suggestions, encouraging further feedback and ultimately learning more from their customers. This can be seen in vivid detail here. [...]

  • [...] as an opportunity and not a threat. One of the first brands in the UK to truly embrace Twitter was the RAC, who saw people were talking about their brand and set out to engage with these people. There were [...]


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