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	<title>Comments on: Brands: Stop, Collaborate, and Listen</title>
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	<description>A Planner Observes. Advertising, Marketing, Digital, Trends, Psychology, Fashion, Technology, Things…</description>
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		<title>By: Lego: Pretty cool for a 50-year-old &#171; Trendplanner</title>
		<link>http://trendplanner.com/2009/02/09/brands-stop-collaborate-and-listen/#comment-305</link>
		<dc:creator>Lego: Pretty cool for a 50-year-old &#171; Trendplanner</dc:creator>
		<pubDate>Wed, 15 Jul 2009 18:09:10 +0000</pubDate>
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		<description>[...] they have made their own online content, and put themselves in the places people already are. More brand collaboration has enabled Lego to turn competitors into partners with the likes of SpongeBob Squarepants and [...]</description>
		<content:encoded><![CDATA[<p>[...] they have made their own online content, and put themselves in the places people already are. More brand collaboration has enabled Lego to turn competitors into partners with the likes of SpongeBob Squarepants and [...]</p>
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		<title>By: More brand collaboration &#8211; Mr Bump and yellow coke bottles &#171; Trendplanner</title>
		<link>http://trendplanner.com/2009/02/09/brands-stop-collaborate-and-listen/#comment-221</link>
		<dc:creator>More brand collaboration &#8211; Mr Bump and yellow coke bottles &#171; Trendplanner</dc:creator>
		<pubDate>Tue, 12 May 2009 11:37:57 +0000</pubDate>
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		<description>[...] &#8211; Mr Bump and yellow coke&#160;bottles  Jump to Comments  Trendplanner loves a good bit of brand collaboration. It can be a great opportunity for brands to share each others positive associations, and obtain [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8211; Mr Bump and yellow coke&nbsp;bottles  Jump to Comments  Trendplanner loves a good bit of brand collaboration. It can be a great opportunity for brands to share each others positive associations, and obtain [...]</p>
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		<title>By: Brand Collaboration: Get people walking and talking your brand &#171; Trendplanner</title>
		<link>http://trendplanner.com/2009/02/09/brands-stop-collaborate-and-listen/#comment-114</link>
		<dc:creator>Brand Collaboration: Get people walking and talking your brand &#171; Trendplanner</dc:creator>
		<pubDate>Fri, 27 Feb 2009 14:22:20 +0000</pubDate>
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		<description>[...] Get people walking and talking your&#160;brand  Jump to Comments  Recently Trendplanner looked at Brand collaboration, and how brands can join together to share in each others positive associations and audience. One [...]</description>
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