Miller cuts costs: Creates the 1 second TV ad

A nice idea to counter the high costs of prime TV advertising spots, and reflect the current mood from Miller. They’ve created a campaign that is based around one second TV ads that will air during the super bowl.

The campaign is fronted by a supposed Miller delivery man who has appeared in previous campaigns. He explains that a 30 second ad during the super bowl will cost a money wasting 3 million dollars,  and that you could get everything you need into a single second.

The campaign for the 1 second ads is supported by full length TV ads (ironically) and a mini site.