A nice idea to counter the high costs of prime TV advertising spots, and reflect the current mood from Miller. They’ve created a campaign that is based around one second TV ads that will air during the super bowl.
The campaign is fronted by a supposed Miller delivery man who has appeared in previous campaigns. He explains that a 30 second ad during the super bowl will cost a money wasting 3 million dollars, and that you could get everything you need into a single second.
The campaign for the 1 second ads is supported by full length TV ads (ironically) and a mini site.
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February 3, 2009 at 5:05 pm
[...] 30 1 second adverts, but will only broadcast one second of advertising during the game itself. The internet buzz alone that this is getting with the novelty of the premise may ultimately prove that even that one [...]