Cadbury are planning to put some rather (seemingly) obvious warning messages on some of their products. The Dairy Milk packaging will warn you of its milk content and the Whole Nut packaging will inform you it contains nuts.
Yes it seems a little silly, but you can hardly blame them. Remember the woman who sued McDonalds because her coffee was hot?!
What’s more brand names rarley reflect the contents of the product. How many red bulls do you think make up that energy drink. How many Lions make up that chocolate bar.
When people hear dairy milk chances are they won’t think about milk and cocoa, but a massive gorilla banging on the drums. That’s rights it’s all the fault of advertising and marketing creating a brand that is removed from the actual make up of the product. If we do our job properly ‘Dairy Milk’ should not bring up any connotations of the precise meanings of dairy or milk but whatever we decide it should do (of course if we wish it could include notions of these elements).
So as well as ‘Contains Milk’, they’ll need to find some space for ‘No Gorrilas’. Don’t blame the government, the public, blame yourselves!
