Here’s an idea to promote your product, make it into art.
Here is one of Vinti Andrews’ Nike-themed dogs. At the NIKEiD Studio in London he has created a Dunk Dog and as pictured an Air Max Dog, created from the fore-mentioned trainers.
It’s certainly not the first time brands have been involved in art (intentionally or unintentionally). Of course there’s Andy Warhol’s Campbell Soup can’s, and for another made of the product you’ve got the JCB sculpture.
For fashion brands it’s almost a must to associate your brand with art, if you’re ever in Carnaby Street London check out the Diesel store, it will never look the same and the whole outside of the store will be decorated in some artistic manner.
If your product is art, then why not try making it into trainers…
