This is the new Adidas Origianals Ad to be shown on the website and on TV. It’s the first time that Adidas has promoted the Originals brand through TV.
Firstly I must say that I do like the Originals brand, and I do actually like the ad, am sure David Beckham is always going to parties like that without his bodyguards.
However, I’m not sure that a TV ad is the right way to go for the originals brand. This particular sub-brand of Adidas is supposed to be more exclusive and more unobtainable than the standard brand. People embrace the originals brand to be part of something that only a select will understand, they will happily pay twice the price for Adidas and have the majority of people not know that it is any different, but get recognition from a select few in the know.
I don’t think TV exposure will ruin the brand that Adidas has created, but I don’t think it will do it any favours.
