Recently I wrote about the current trend in combative advertising, and here’s another good example of a direct attack on a direct competitor.
T-mobile have been running a campaign with the claim that you won’t find a contract that offers you more minutes for £30. However, 3 were offering more minutes for £27, and they decided to complain to the ASA. The ASA sided with 3 and have banned all the content that claims to ‘guarantee’ that you won’t find more minutes for less.
The ban was only put in place earlier in the week and this really demonstrates the power of viral ads in comparison to other communication channels such as TV in just how quick you can respond to something and get your message out there. What’s more with the ad not being on TV unlike T-mobile they shouldn’t have to worry about the ASA.
