Comments on: Responding Quickly to QR

By: The Living Book: The book written entirely in QR codes « Trendplanner

The Living Book: The book written entirely in QR codes « Trendplanner — Sun, 07 Jun 2009 19:21:13 +0000

[...] I recently got sent some information about a marketing campaign in Brazil for Editoras, an online book store. The campaign was looking to raise awareness of Editoras in Brazil, modernise the brand, and help the brand appeal to a younger audience. With these goals in mind DDB Brazil created a campaign that featured mobile, Twitter, crowdsourcing, and QR codes. [...]

By: Will the QR code ever take off outside of Japan? « Trendplanner

Will the QR code ever take off outside of Japan? « Trendplanner — Mon, 18 May 2009 15:40:45 +0000

[...] QR codes have been ‘big in Japan’ for years now, and back in 2008 Trendplanner posted about the possibilities of QR and how it might not be long before the QR code was common place in countries other than Japan. But now well into 2009 the QR code is yet to really take off outside of Japan in countries such as the US and UK. With benefits for both brands and users, why is this so? [...]

By: Microsoft reinvent the QR code with tag « Trend Planner

Microsoft reinvent the QR code with tag « Trend Planner — Tue, 27 Jan 2009 12:27:28 +0000

[...] For a little more info try here. [...]